Digital Marketing Services and Channels: What Your Business Actually Needs

Marketing is all activities a business performs to attract customers and build relationships to sell its products or services. This includes market research, paid advertisements, and even follow-up emails to existing customers. Within the broad field of marketing is the branch of digital marketing, or online marketing. Digital Marketing is the promotion of products or services through the internet, using digital platforms. Within digital marketing are a variety of strategies used throughout multiple channels.

Digital Marketing Channels

There are many services within digital marketing, but most services are performed through one or more of the following distinct mediums:

• Website
• Social Media
• Business Listing Platforms
• Distribution Platforms
• Email
• Phone

When performing digital marketing services through any of these mediums, it is important to understand the differences between them. Each channel of digital marketing has its own unique set of rules and good practices to follow. For example, a good practice for a business to follow on social media is the 80/20 rule, which suggests posting valuable content 80% of the time and promotion content 20% of the time.

Digital Marketing Services

Through the use of the aforementioned six mediums, there are many services that can be run to promote a business. Oftentimes, services are applicable to multiple mediums.

• Web Design & Development
• Search Engine Optimization (SEO)
• Link Building
• Local SEO
• Content Marketing
• Social Media Marketing
• Content Creation
• Influencer/Affiliate Marketing
• E-Commerce
• Paid Advertisement
• Email Marketing
• SMS Marketing

All listed services are important for any business—some more important than others depending on the industry. By utilizing multiple digital marketing services, your business is more likely to be shown to potential customers.

Why Digital Marketing?

Marketing has been around forever, since the rise of businesses around the world. So why is digital marketing particularly important today? 1WorldSync, a leading global product content orchestration platform, released its fourth annual Consumer Product Content Benchmark Report in October of 2024, highlighting insights regarding consumer behavior online. Their study looked at 1,750 shoppers from the United States and Canada.

• 64% of in-store consumers have scanned QR codes to compare prices, check reviews, and view detailed product information.
• Almost 8 of every 10 shoppers have expressed doubt in purchasing products due to poor quality or lack of product content.
• 51% of consumers have made unplanned purchases as a result of compelling content on an e-commerce page.
• Ratings and reviews are an influential factor for almost two-thirds of all shoppers’ purchase decisions.

1WorldSync’s report indicates the importance of digital presence and reputation, as the majority of shoppers report being influenced by digital mediums. By studying consumer behavior, we can form an understanding of factors that directly influence sales or purchases.

Conclusion

In the modern landscape, where online presence heavily impacts consumer decisions, it is essential for businesses to build brand awareness and reputation through digital marketing. By leveraging various digital channels and strategies, businesses can effectively reach and engage their target audience. Investing in Digital Marketing boosts visibility and builds lasting customer relationships.